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The work-from-home pajama office fashion primer

May 15, 2019 By

For some reason, work-from-home hermits, freelancers and digital nomads have a “thing” for working in their pajamas. Here are our top tips to rock those PJs.

I recently reported how writers, stay-at-home parents and online marketing geeks had chosen careers as professional hermits.

Thousands of work-from-home hermits responded, confessing that they were wearing their pajamas while reading my column. Fortunately very few sent me photos. Instead, they sent me questions. Here are some of the questions they asked: [Read more…]

Filed Under: Business

Top six branding factors to consider when designing a logo step-by-step

April 3, 2019 By

Want a logo for your new business? There are fun ways to do that, without breaking the bank.

The first most important thing about branding is your logo. Make no mistake, your logo is not your brand. Your brand is how people feel about your company or products. It’s how they react when they see your store or hear your name. Or when they see your symbols.

Those symbols include your staff uniforms, your slogan and your colors. But your logo is the most important symbol of your brand, so you had best get it right.

Here are six things to watch for when creating a logo:

[Read more…]

Filed Under: Visuals

My career as a professional work-from-home hermit

February 13, 2019 By

Freelancers and digital nomads don’t “go to work”. But they still work away in their caves. Welcome to my career as a professional hermit.

You’ve seen them, those work from home ads:

“Work from home. Make big bucks in your pajamas.”

Quick. What do writers, stay-at-home parents and online marketing geeks have in common? I mean, besides insanity, and presumably a pajama fetish?

They are all hermits. [Read more…]

Filed Under: Business

3 fundamental strategies to get a winning logo

April 12, 2017 By

Logo design seems simple. but it’s worth the time to do it right. Here are three strategies to help you get the most out of your logo design.

Everybody has a logo. Little League teams have logos. Hair salons have logos. Big companies, small companies…everybody.

A few of the logos are actually good.

By “good”, I don’t mean that I like them. I mean that they achieve what they are meant to achieve. They are winning logos.

Here are three strategies to help you get a winning logo. [Read more…]

Filed Under: Marketing Tagged With: , , ,

Children of Connecticut – lyrics

December 19, 2012 By

As a parent, I was shocked by the killing spree in Connecticut last week. My first thought was, “Oh my God, whatever would I do if that happened at my kids’ school?”

For Wordy Wednesday, I was moved to write the lyrics below. I had hoped Chantalyne would sing them for you. She said she wanted to, but each time she said so, she set aside the lyrics.

Normally this would be where I would give her a good nudge, to help tip the scales in a pre-teen’s constant struggle between motivation and laziness. But given the delicate subject matter, I decided to abstain this time.

Therefore, I present you the lyrics of Children of Connecticut today without vocal accompaniment.

Need lyrics written? Click here.

Lyrics to Children of Connecticut

Children of Connecticut
My heart goes out to you
I know that I can never feel
The things you’re going through

The hurt, the pain
The doubt, the fears
The shock, the strain
The eyes filling up with tears…
[pause]

Children of Connecticut
My heart goes out to you
I’m sending you long distance love
It’s all that I can do

Killer in Connecticut
My mind is bent on you
There is no way to understand
What you were going through

You took a gun
Up off the shelf
Shot everyone
And then you shot yourself…
[pause]

Killer in Connecticut
My mind is bent on you
What makes a person lose his head
And do the things you do?

People of the Planet Earth
What are we going to do
Another crazy killer strikes
And leaves us feeling blue

It’s not the first
Won’t be the last
Not quite the worst
Wish this was all long past…
[pause]

People of the Planet Earth
What are we going to do
To save our kids from killing sprees
After all that we’ve been through

Victims of Connecticut
My prayers go out to you
Your lives were cut way too short
There was nothing you could do

You learned, you played
You laughed you cried
You slept, you ate
You lived, and then you died…
[pause]

Victims of Connecticut
My prayers go out to you
May your souls rest in peace
May God’s love be with you

(c) David Leonhardt
All rights reserved.

Filed Under: Writing Tagged With:
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