How writing for humans will help you boost your SEO

Writing for humans. Writing for search engines. How can you do both at the same time? Here are five content writing tips for humans that will make your Search engine optimization (SEO) a success.

SEO is scary.

It’s a lot of big words like keyword research, on-page SEO, website optimization, etc., etc.

All very valid words and concepts, but if you have no idea of SEO and content marketing, have just been focusing on running your business, and have just started doing content writing or copywriting, it may be difficult to know where to start.

Here’s a tip: start with humans.

  • Think about your target audience
  • Understand their problems
  • Empathize with their challenges
  • Nurture a burning desire to help them achieve their goals

[Read more…]

Five SEO content tricks you haven’t heard of yet

The best content pleases readers and search engines. Here are five creative ways to hit both targets at once.

Content creation is a creative process. Few writers think about search engine optimization (SEO) when creating content.

Yet, the hard truth is that without ranking, your content will hardly be seen by anyone. So, so SEO is the necessary evil writers need to implement.

The good news is that content SEO is totally doable. Yes, even for you. In some cases, it will even help your you create better content more easily by giving you access to related keywords and questions people are asking on your topic.

Here are five SEO content tricks that can boost your content’s performance. Chances are you are not using these them yet. [Read more…]

How blogging can increase your website traffic and SEO

Why bother blogging? Lisa Sicard tells us how blogging boosts SEO and drives website traffic.

Do you have a blog for your e-commerce business? If not, you’re missing out on a huge opportunity to reach potential customers. In today’s digital age, almost everyone researches products and services online before making a purchase.

That’s why it’s so important to have a website that ranks high in the search engines and drives traffic to your site.

But how can you achieve this? One way is by blogging about topics that are relevant to your business.

[Read more…]

Top 11 SEO tips in 2021

From the obvious to the “Hey-I-never-thought-of-that-great-idea-before”, here are 11 of the top tips to optimize your website for its turbo-charge rocket ride up the rankings…updated!

There must be 1001 ways to optimize your website for higher rankings, then more after a well-deserved nap. Here are 11 of the top SEO tips that still work well in 2021 – some things never change.

To be sure, there are also vital newer steps to take, such as being mobile-friendly, tweaking for voice search and using a secure server. But these 11 tips haven’t changed all that much over the years. These are the timeless classics. Search engines change their algorithms, but fundamental SEO doesn’t change all that much. [Read more…]

Keywords are the currency of online communication

Keywords are the currency of online communication. Here’s how to invest wisely and reach your target market.

The path of any action online is either random or purposeful. Random means that people are just clicking around, hoping to land on a funny meme, video or … something. Random is boredom. A purposeful path is when somebody has a goal in mind, and they follow a process to accomplish that goal.

The goal often begins with a “keyword” or a question. [Read more…]

Make front page news by NOT inviting the media (a media relations success story)

We wanted media coverage. So we were, counterintuitively, very careful not to let the media know we would be in town. And we got covered in every media outlet. How did we succeed?

Not a single reporter showed up at our media event. And we were thrilled.

Not a single photographer showed up to capture the moment. And we were pleased as punch.

Not a single newspaper knew about the event. And we received front page coverage in every one! [Read more…]

Top tips to work with a ghostwriter

When you hire a ghostwriter for your book, you still have a role to play. Here’s how to work with your ghostwriter.

Strictly speaking, ghostwriters are hired hands. They take no publishing credit for the book (or speech or screenplay), nor do they share in the profits. The writers are like ghosts. They are there, but not seen.

However, there are many variations of ghostwriting, and sometimes credit is given or profits shared. That remains your prerogative when negotiating with the writer. The ghostwriting contract will specify the terms.

There are many reasons for hiring a ghostwriter, but the two main ones are: [Read more…]

Office policies for the home office

Most home offices are sadly lacking in office policies. This national travesty must end! Here’s how you can help, right now.

Every office needs office policies, if for no other reason to keep employees from scratching each others’ eyes out or “borrowing” company equipment.

The home office is no exception.

If you are wondering why somebody barricaded alone in his basement needs a policy to keep him from stealing his own office equipment, you have obviously never sat alone in your basement 23 hours a day, day after day, in front of a computer screen that freezes every now and then just out of sadistic spite. [Read more…]

My SEO predictions for…2003?!?

I’ve been known to make a few predictions in my time. Here are some SEO predictions I made in 2003 that actually came true!

NOTICE This article is republished without a single word changed since 2003. The images below are of a few places that it was syndicated.

November 2003 might go down in history as the month that Google shook a lot of smug webmasters and search engine optimization (SEO) specialists from the apple tree. But more than likely, it was just a precursor of the BIG shakeup to come.

Google touts highly its secret PageRank algorithm. Although PageRank is just one factor in choosing what sites appear on a specific search, it is the main way that Google determines the “importance” of a website. [Read more…]

The better way to get relevant backlinks that you actually deserve – a step-by-step guide

There are tried-and-true ways to land relevant backlinks through competitor research. But there are ways to improve on the obvious tactics. This is your better backlink strategy.

Anybody concerned about their search engine rankings is on a constant hunt for high-quality and relevant backlinks. They aren’t that easy to acquire. After all, if landing top-tier backlinks was easy, every website would rank #1.

And that would be awkward. [Read more…]