Keywords are the currency of online communication. Here’s how we make sure we reach our target market.
The path of any action online is either random or purposeful. Random means that people are just clicking around, hoping to land on a funny meme, video or … something. A purposeful path is when somebody has a goal in mind, and they follow a process to accomplish that goal.
The goal often begins with a “keyword” or a question. [Read more…]