Make front page news by NOT inviting the media (a media relations success story)

We wanted media coverage. So we were, counterintuitively, very careful not to let the media know we would be in town. And we got covered in every media outlet. How did we succeed?

Not a single reporter showed up at our media event. And we were thrilled.

Not a single photographer showed up to capture the moment. And we were pleased as punch.

Not a single newspaper knew about the event. And we received front page coverage in every one! [Read more…]

Top tips to work with a ghostwriter

When you hire a ghostwriter for your book, you still have a role to play. Here’s how to work with your ghostwriter.

Strictly speaking, ghostwriters are hired hands. They take no publishing credit for the book (or speech or screenplay), nor do they share in the profits. The writers are like ghosts. They are there, but not seen.

However, there are many variations of ghostwriting, and sometimes credit is given or profits shared. That remains your prerogative when negotiating with the writer. The ghostwriting contract will specify the terms.

There are many reasons for hiring a ghostwriter, but the two main ones are: [Read more…]

3 fundamental strategies to get a winning logo

Logo design seems simple. but it’s worth the time to do it right. Here are three strategies to help you get the most out of your logo design.

Everybody has a logo. Little League teams have logos. Hair salons have logos. Big companies, small companies…everybody.

A few of the logos are actually good.

By “good”, I don’t mean that I like them. I mean that they achieve what they are meant to achieve. They are winning logos.

Here are three strategies to help you get a winning logo. [Read more…]