Top six branding factors to consider when designing a logo step-by-step

Want a logo for your new business? There are fun ways to do that, without breaking the bank.

The first most important thing about branding is your logo. Make no mistake, your logo is not your brand. Your brand is how people feel about your company or products. It’s how they react when they see your store or hear your name. Or when they see your symbols.

Those symbols include your staff uniforms, your slogan and your colors. But your logo is the most important symbol of your brand, so you had best get it right.

Here are six things to watch for when creating a logo:

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