Always Write

Writing for humans. Writing for search engines. How can you do both at the same time? Here are five content writing tips for humans that will make your Search engine optimization (SEO) a success.

SEO is scary.

It’s a lot of big words like keyword research, on-page SEO, website optimization, etc., etc.

All very valid words and concepts, but if you have no idea of SEO and content marketing, have just been focusing on running your business, and have just started doing content writing or copywriting, it may be difficult to know where to start.

Here’s a tip: start with humans.

• Think about your target audience
• Understand their problems
• Empathize with their challenges
• Nurture a burning desire to help them achieve their goals

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The best content pleases readers and search engines. Here are five creative ways to hit both targets at once.

Content creation is a creative process. Few writers think about search engine optimization (SEO) when creating content.

Yet, the hard truth is that without ranking, your content will hardly be seen by anyone. So, so SEO is the necessary evil writers need to implement.

The good news is that content SEO is totally doable. Yes, even for you. In some cases, it will even help your you create better content more easily by giving you access to related keywords and questions people are asking on your topic.

Here are five SEO content tricks that can boost your content’s performance. Chances are you are not using these them yet. [Read more…]

From the obvious to the “Hey-I-never-thought-of-that-great-idea-before”, here are 11 of the top tips to optimize your website for its turbo-charge rocket ride up the rankings…updated!

There must be 1001 ways to optimize your website for higher rankings, then more after a well-deserved nap. Here are 11 of the top SEO tips that still work well in 2021 – some things never change.

To be sure, there are also vital newer steps to take, such as being mobile-friendly, tweaking for voice search and using a secure server. But these 11 tips haven’t changed all that much over the years. These are the timeless classics. Search engines change their algorithms, but fundamental SEO doesn’t change all that much. [Read more…]

Keywords are the currency of online communication. Here’s how to invest wisely and reach your target market.

The path of any action online is either random or purposeful. Random means that people are just clicking around, hoping to land on a funny meme, video or … something. Random is boredom. A purposeful path is when somebody has a goal in mind, and they follow a process to accomplish that goal.

The goal often begins with a “keyword” or a question. [Read more…]

I’ve been known to make a few predictions in my time. Here are some SEO predictions I made in 2003 that actually came true!

NOTICE This article is republished without a single word changed since 2003. The images below are of a few places that it was syndicated.

November 2003 might go down in history as the month that Google shook a lot of smug webmasters and search engine optimization (SEO) specialists from the apple tree. But more than likely, it was just a precursor of the BIG shakeup to come.

Google touts highly its secret PageRank algorithm. Although PageRank is just one factor in choosing what sites appear on a specific search, it is the main way that Google determines the “importance” of a website. [Read more…]

There are tried-and-true ways to land relevant backlinks through competitor research. But there are ways to improve on the obvious tactics. This is your better backlink strategy.

Anybody concerned about their search engine rankings is on a constant hunt for high-quality and relevant backlinks. They aren’t that easy to acquire. After all, if landing top-tier backlinks was easy, every website would rank #1.

And that would be awkward. [Read more…]