We wanted media coverage. So we were, counterintuitively, very careful not to let the media know we would be in town. And we got covered in every media outlet. How did we succeed?
Not a single reporter showed up at our media event. And we were thrilled.
Not a single photographer showed up to capture the moment. And we were pleased as punch.
Not a single newspaper knew about the event. And we received front page coverage in every one! [Read more…]
