Keywords are the currency of online communication. Here’s how to invest wisely and reach your target market.
The path of any action online is either random or purposeful. Random means that people are just clicking around, hoping to land on a funny meme, video or … something. Random is boredom. A purposeful path is when somebody has a goal in mind, and they follow a process to accomplish that goal.
The goal often begins with a “keyword” or a question. [Read more…]
