How Google reads your backlinks

People spend a lot of time scratching their heads, trying to understand how Google reads their backlinks.  They want to know what links they should seek to their websites that are still “safe”.

With all the turmoil over unnatural links and Penguin penalties over the past year or two, ever more people are sorting through their backlink profiles trying to understand which links to keep and which to try to cull.  What confuses many people the most is why some links would be valued over others.  “Why doesn’t Google like the links I worked so hard to build?”

The problem is that people are used to assuming that:

  • Every link is good.
  • High PageRank is what counts the most
  • Automation is good, because more is better.

These are wrong assumptions.  Remember that Google looks at each link to your website as a vote of confidence or a recommendation.  And not all recommendations are of equal value.  For instance, suppose you need headache medication…

 

Add the Infographic above to your site!

 

If one person recommends a headache medication, you might be inclined to try it. But if several people recommend a different headache medication…yes, exactly.  More is better.

But wait!  What if a doctor recommends a different headache medication.  Yup, authority trumps quantity.  And if several doctors recommend a completely different headache medication…exactly!  More is better, after all, especially when it comes with authority.

Now, what if the drug pusher around the corner offers his recommendation?  No thanks.  But what if a dozen drug pushers all recommend the same headache medication?  Of course you’ll take their advice, because more is better, right?

No way!

And Google is at least as smart as you are.  If hundreds of spammy sites link to your website, that is not a better recommendation than if one spammy website links to yours.  The more “drug pusher” websites recommend your website, the more likely Google is to label your website…

So, just as you would not want a throng of drug pushers recommending your product, make sure there is no throng of spammy websites recommending your website. Google will see more value in your website if inbound links come from trusted or – even better – highly trusted sources.

Stupid link-building tactic #17 – filling in contact forms?

You have surely heard of “Stupid Pet Tricks”. Well, allow me to present “Stupid SEO Tricks”.

Here is someone trying to build links (directory links, perhaps?) by submitting their site to…the contact form on our SEO services page!

fullname: Manoj Damkondwar
email: emailsuppressed @yahoo.in
phone: 000-000-0000
url: http://www. urlsuppressed.com
keyword1: Remanufactured engine
keyword2: Rebuilt Engine
keyword3: used Engines
keyword4: Car Engines
keyword5: Truck Engine
service: other
language: english
message: Locate rebuilt & used automobile motors and engines for all cars, trucks, and marine applications including gas, diesel, electrical engines & high performance motors.

And here is someone trying to build links (comment spam links, perhaps?) by submitting a cut-and-paste comment to…the contact form on our blog writer for hire page!

fullname: Travesti
email: emailsuppressed @gmail.com
phone: 000-000-0000
url: http://www. urlsuppressed.com
service: blog
length: 10
message: Wow! this is the blog I like most. The templates and the designs really captivates me. Thanks for sharing this!

TIP FOR THE BRAIN-DAMAGED: If you plan to create a bunch of spammy links, at least take the time to make sure that the form you are filling is one that will create a spammy link. Otherwise you are wasting your time, because Google and Bing will never find the spammy link that never gets created.

On the other hand, maybe this is the best way to create spammy links – because Google and Bing will never find them.

Blogging Fail – how to tell a spam blog

If you have old material, sure, go ahead and recycle it. But it looks like somebody was so eager to spread around their old material, that they didn’t bother recycling – they went straight to reusing it.

(Good thing this is not toilet paper!)

Italian food from a Chinese restaurant in Pakistan

Most people do this when they get spam email:

Grrrrrr….!*$#@!+%$!*&

But sometimes, spam can be really funny.  Especially when it comes to pathetic target marketing (You know, like I really need my melons to be enhanced or my Brazilian to be waxed!).  In that same light, consider this ad I recently received:

 

 

 

Italian food from a Chinese restaurant in Pakistan…targeted to a Quebec-born Hungarian guy with a German name living in Ontario. Award-winning pizza?  Maybe.  Award-winning marketing?  I suspect that these guys would not recognize their target market even if they understood the concept.

Thanks for the laugh, guys.  I’ll have mine with green pepper and mushrooms.  Will you deliver in 30 minutes of less?