11 ways to hand-craft the best URL structure for traffic and SEO

When building a URL structure, there are many factors to consider. Here are 11 ways to create the perfect URL for both traffic and SEO.

Before you start, you want URLs that:

  • are easy to link to
  • search engines like
  • people can easily remember
  • tell people what your pages are all about

The URL structure is everything that comes after the domain name. Choosing a domain name is important, but that is an article in its own right. We won’t address it here. Choosing whether to use subdomains or folders for large sections of a website is another related debate that we’ll pass on for today. [Read more…]