Creative Link-building Email Spam

I get my share of emails requesting links.  I do consider those that look realistic and worthwhile, but that is very few.

But none compare with an email that was sent to Tom over at Canadian Finance Blog. *

Hello Tom and greetings from New York and Mrs. Fowler’s 4th grade class!

I hope it’s ok that I’m contacting you directly! My class is currently working on special unit on Money and Finance and as part of an assignment, the kids had to go out and find an educational website/article(s) on a related topic of their choice, along with a list of websites to share them with. My job of emailing their lists is quite the task as you can imagine… was on one of the students’ lists (Amy) and her suggestion for you can be seen below:

“All About Money”

Her suggestion is to add this resource to your links page
( so that others may benefit from it and learn something new. Some sort of prize or extra credit will be given to those students with the most implemented suggestions to reward them for their hard work!

Thank you for considering playing a role in our project, and please let us know if you post the link 🙂

Have a great day!

Mrs. Nancy Fowler (and Amy Byrk)
Harrison Wing A – Rm 322
“If my mind can conceive it, and my heart can believe it, I know I can achieve it.” -Jesse Jackson

OK, Mrs.  Fowler.  So your class project is to spam bloggers on behalf of  Yeah, right.

This gets the award for most creative link-building. Creative is good; dirty, rotten, sticking, liar is less good.  I wonder whether there is anybody out there gullible enough to be fooled by this.

* I have disabled the spammer’s link in her letter.  Otherwise, I have left it untouched


  1. I got a similar email today:


    # Name: Wendy Thompson
    # Email: [email protected]
    # Phone:
    # Subject: Thank you for helping my class with all the environment info on your site!
    # Message: Good morning,

    I know this may be out of the blue but I wanted to say thank you for putting together all the fantastic environmental resources on your page, hxxp:// My name is Wendy and I am a third grade teacher from Cottonwood, CA. We’re currently working on a “How to Save the Environment” project in our class and your website has been such a great help to us… so thank you!

    One of my students, Chris, also found this great article about the importance of water conservation, hxxp:// He was particularly proud of finding this page because not only does it touch on water conservation but the site seems to focus on the importance of water in Africa. This seems to have made an impact on him and I was wondering if you would mind adding this to your site. Chris has been struggling recently and although I can’t give him extra credit for this, this could at least motivate him to do better in school knowing he made a contribution on your site.

    I’m sorry if this is out of line but if you have a minute, please let me know what you think. I thought that you would find this interesting and I think your readers can learn a lot from that page. Thank you so much for your time and have a great rest of your week!


    Wendy Thompson
    [email protected]
    Jackson Wing A – Rm 322
    If my mind can conceive it, and my heart can believe it, I know I can achieve it. -Jesse Jackson


    The strange thing is that the link they request doesn’t seem to be commercial page and quite a few other sites link to it. Also, is a fairly built out site. But note the similar signature (Wing A – Rm 322) and the quote from Jesse Jackson. That’s how I found your post.

  2. Too rich. Somebody with a fair number of noms-de-plume.

  3. James Bentham says

    Kudos for the creative back stories, but they need to realise honesty is the best policy, although it’s hard to be honest if you’re trying to push a spammy site.
    I just wrote a blog post about communication for link building, think Wendy/Nancy could do with a few pointers!

  4. I agree with James, it might be creative but it’s dishonest. I doubt there’s any 4th grader finance project involved. They get an ‘A’ for creativity, but the idea gets an ‘F’.


  5. Yeesh, I’ve received these emails too, and they make me cringe. They seem to work, though. If you check backlinks to that coupon page, I bet you’ll find a lot of people linking to to it saying “thanks amy!”

  6. Yeah, I just got two of these emails today for a few sites I manage. Absolute sleazeballs.


  7. I’m sorry, I just had to laugh at this link request email. If these emails work then I would assume a large proportion of the people agreeing to exchange links are themselves the type to send out tonnes of link exchange email – granted, probably not as creative but in essence the same thing. Cheers for the laugh David!