The Bugs Bunny Guide to Linkbuilding

Have you ever been hard at work, doing what you do, and suddenly got struck by the immortal question – “What would Bugs Bunny do?” Me too. All the time. Well, if you are doing link-building, you are in luck, because here is what Bugs Bunny would do:

“What’s up, Doc?”

Bugs Bunny always introduces himself in way that leaves an opening for the other party to offer something useful. Such as a reciprocal link. Be friendly. Be informal. Be in the situation. Nobody pays attention to cut-and-paste link-exchange emails any more. Find a way to make yours both unique and personal.

Carrots are maaaa-gic

“Carrots are divine… You get a dozen for a dime, It’s maaaa-gic!”

Link exchanges might be long, hard, boring work, but carrots are a totally different matter. For starters, they are orange. SEO carrots are often called “link bait” or “viral content”. If you have fun putting together useful, cool, different information, you have carrots – and carrots are maaaa-gic.

“I know this defies the law of gravity, but I never studied law!”

You will hear many people tell you how SEO is “supposed” to work and how link-building is supposed to work. But there is no diploma for SEO; like politics, SEO is “the art of the possible”. SEO doesn’t always make sense. But if defying the law of gravity works, run with it (or float with it).

“I knew I shoulda taken that left turn at Albuquerque!”

On the other hand, if your tactics are not working, go back and do things another way. With link-building, a shortcut is not always a shortcut. And any automation – or anything that bears a pattern that could appear to be like automation – means that you definitely turned the wrong way at Albuquerque.

“The rabbit is considered a kind and intelligent creature in Cambodian culture.”

Know your audience. If you are seeking links from real estate agents, you might need different tactics than if you are seeking links from home renovators. If you are seeking links from local websites, foreign websites, national websites…each website owner has a different motivation for possibly giving you a link. Your success rate will be highest if you understand your audience.

This means war!

“Of course you realize, this means war!”

You may have noticed that Bugs doesn’t pussyfoot around. Link-building is an arms race of sorts. The good news is that you don’t have to be the one with the most weapons. You can win the war with the smartest weapons. Thank carrots (see carrots reference above).

“Oh well, maybe I can shine it up and use it for an ashtray.”

That’s right, everything has a use. So you got a low-quality link. Perhaps the page is PR0. Perhaps there are 150 links on the page. Perhaps your link is at the end, or has no anchor text, or goes to your “contact us” page. A low-quality link is better than none. Shine it up and use it for an ashtray.

“I don’t ask questions. I just have fun!”

If you are having fun, that alone is good. Job satisfaction is so important. Link-building can be frustrating and tiring and stressful. Find ways to make it fun and you’ll win part of the battle just there. Bugs advises that all emails asking for a link begin with “What’s up Doc?” Sounds good to me.

So get back into your rabbit hole and put to use all the fine advice that the world’s most famous rabbit can offer you to make link-building more fun and more successful.


  1. I think snappy post titles which take a fresh slant on ye olde topics, like this post, are a great way of getting traffic. Look see, I'm here!

    Good luck, will check back soon.

    p.s. Recommend you turn off text justification and have just aligned left, it makes your blog much more readable.

  2. I guess it makes sense to try to put link building in a fun light… as a task it's more than a little boring. As for carrots, I'm lacking in ideas… 🙁

  3. Man, any time someone can find a way to get Bugs Bunny into a post, and a good one at that, it deserves a comment and a compliment. I love the last one about having fun; overall, that's what it's all about. Way to go; nicely written.

  4. Linkbuilding is fun yet frustrating indeed! However the result at the end make you feel that you didn't wast your effort and spend it well.

    p.s. I found your blog via one of SEMoz's articles.

  5. Hey whats up doc! I have never looked at things through the eyes of bugs bunny before. Maybe I should start to do so.

  6. When Bugs get serious 🙂
    What exactly is a Stratergy? I've been looking for the definition of that and cannot locate it. Is that from the Urban Dictionary or something?

  7. LoL. Great post, Funny yet still quite informative. The wealth of infomation on seo-writer keeps me coming back. Nice work OP

  8. Bugs Bunny is an SEO icon!

  9. Go to any of the socail bookmarking websites such as Digg or Tipd or Mixx and see how people frame various topics. In fact, we have a post on out other blog…

  10. Ha ha…what a great way to explain this!

  11. thats pretty good, though i doubt bugs would have been good at seo he wouldnt have the patience!

  12. This is the fun way of learning Link Building. Nicely written.

  13. Nice post. I love how you put a humor in your post. enjoyed reading it. Link building bunny. It's very humorous of you. Be back for more. peace out.

  14. Need to learn some things from the new SEO guru Bugs Bunny

  15. any time i have ever used anything automated it always backfired. things like automated article posting are wastes of time. automated blog commenting is a waste of time also. all it does is allow akismet to block you domain for spamming.

  16. that's what we call branding your site. perfect for making identity for your target market. considering everything have it's counterpart. be the bunny that everyone loves.

  17. You just made writing more fun 😉 I would say 'gravity defying' stunts are definitely Bugs' best and an unconventional approach can make all the difference to a site's SEO.

    I am not a big fan of link exchanges but I have found good success with guest posting, you provide great content to a blog and you get a couple of backlinks and traffic.

  18. I have been trying to focus more on link building and yes, I need to have more fun. Thanks for the reminder – very timely, at least for me.

  19. Funny picture at the end. But unlike Bugs, SEO is always changing. Old techniques are being outlawed, and new methods are being brought into the picture, both blackhat and whitehat. Link building seems to be getting a bad reputation, but so long as it's done honestly, there can't be any harm.

  20. Nice use in bugs bunny with SEO 🙂
    Link building and bugs bunny in the same sentence, wow…

  21. Funny stuff. I usually don't like when people explain me things like I was a little kid, but this time a had a great lough. Probably because I'm in SEO 🙂

  22. Link building is harrrdddddd workkkk…but "sweet" as well when u're ranking top 4 ur keyword….

  23. I used to work for an SEO company until I ran away from it because they're so "by-the-book"–they kept insisting that there's a certain way to do things and that I basically wasn't allowed to get creative. While some of the long-tail campaigns did bear fruit, and a few of the highly competitive campaigns actually got in the top 10, most of the link building went to waste because we were usually flagged as spam. But that company closed a little while ago… 😀

  24. If you could somehow work Elmar Fudd into an article then I'd be impressed.

  25. I would like to thank you for the article! This is the fun way of learning Link Building. Nicely written.

  26. Thanks for this article! This post help me to build link with fun. Actually i get bored when must build link. Nice article.

  27. Rock Star says

    Linkbuilding is fun yet frustrating indeed! However the result at the end make you feel that you didn't wast your effort and spend it well.

    Mic | Rock Star

  28. You just made writing more fun 😉 I would say 'gravity defying' stunts are definitely Bugs' best and an unconventional approach can make all the difference to a site's SEO.

    I am not a big fan of backlinks.

  29. You only become frustrated with link building if despite all your efforts nothing happens. It could be because the system you are employing is already out of date. If you want it to be effective, you need to keep pace with what is going on in the world of SEO.

  30. Your combination of bugs bunny with link building is pretty cool. I have never looked link building in that way . Its a pleasure to read your blog . Yes link building is a frustrating job but we should enjoy it anyway . After all your job satisfaction is the most important which lets you do more creative things.

    p.s. I find it a little bit odd to see your blog on the right .It should have been in the left for better viewing

  31. First thing, link exchange is not difficult, One-way link are.
    but now search engine do not consider link exchange anymore. Link bait could the the great strategy to get one-way link.

    Secondly, there are already short course about SEO or internet marketing. But not much since SEO itself still have low demand.

  32. hehe, this was a great post. Who haven't really been in Bugs Bunny's shoes ? 😀 I really laughed at that opening, very intuitive indeed. I suppose that the last remark about having fun is what it should be all about. If we have fun, we are one step closer to success.

  33. I am impressed with this order. Linkbuilding is fun.

  34. this article was a breath of fresh air; i do my own link building and it's very time consuming and frustrating but i know that in the end, i'm beaming like a little kid when my site is on the first page of google! thanks for the light-hearted look at the chore that is link building!

  35. This is the best guide to link building..if it comes from Bugs Bunny, it must be true! 🙂

  36. LOL. A great metaphor. It may be generational in its humor, but it's very appreciated.

  37. What's up Duc? Haha, you have written really nice article and beautifully compared SEO with Bugs Bunny – more pleasant it is to work with that knowledge that we can work as Bugs Bunny have fun! Pleasaant….

  38. Perfect for making identity for your target market. considering everything have it's counterpart. be the bunny that everyone loves.

  39. Link building can be boring sometimes…but along the way its fun…thanks for this article…I can have my link building more fun than boring…

  40. How could it not work: mention Bugs Bunny in connection with link building — or anything else — in your headline, and it can't help but reach out and grab its helplessly enthralled readers. It's almost impossible for them NOT to read further — just the kind of response that you want your headline to produce.

    What's important to keep in mind, though, is that such an approach only works if the content is top notch and delivers on the promise of the title; in lesser hands it would descend into cheap gimmickry. If you habitually build your readers to a big letdown, if you consistently fail to deliver the value that they're longing for, they'll catch on in no time and soon flee in droves. Fortunately that isn't the case here.

  41. I never used automated tools for link building because I dont trust those tools. But everything is changing. Who know about the future , maybe the link building process will be automated. Good thing about this is it saves time.

  42. I don´t even think that the automatic things are good. G** wil get a clue of it and I am sure they putting you later on in the sandbox. I think – the normal by hand writing, even the Linkbuilding will become more popular and more useful. But this is my opinion – maybe I am wrong 🙂