SEO success, marketing failure

One year after it began, we had all the numbers to show what a smash success the SEO campaign had been. We got the client top-5 rankings for some highly targeted and fairly competitive search phrases.  We showed how traffic was way up, and page views were up four times as much as traffic.  More site visitors, more time spent on the website each one. The client wasn’t buying it…because the visitors were not buying.  So we spent the next two hours looking at the competition to see why they were making more money, even those whose SEO was not as successful as our client’s.  It turns out they had systems and packages.  In other words, they had a marketing plan. SEO is a very powerful part of a marketing plan, but it is just one tool.  If you do not have a basic marketing plan, how you get visitors to your site is irrelevant.